+49 7661 90949 – 90Marketing
Market Entry in Germany:
Successfully Positioning Brands and Products
Companies that have successfully positioned brands and products in their home country wish to leverage this potential on international markets as well. During the preparation and realization, there are several challenges. Entering foreign markets comes with significant bureaucratic efforts. This not only concerns country-specific legal regulations and the customs clearance of goods and commodities. The expectations of business partners and customers also need to be met. With our expertise, we strategically and operationally support companies from third countries. Our team advises companies on this endeavor, prepares the market entry, and accompanies brands and companies in the planning and realization of the marketing strategy.
This ensures that your products meet the local expectations. Our focus lies on professional support in the core areas of import, warehouse management, logistics, as well as sales and marketing. With the right advice, international companies build long-term business relationships with cooperation partners in Germany. The sales and marketing environment is dynamic and constantly changing. We offer suitable solutions and consulting services for every individual situation. It doesn’t matter whether a company wants to establish its own e-commerce platform or seeks collaborations with local retail chains. Our team works efficiently and result-oriented to achieve the desired marketing and sales goals.
Import to Germany
Numerous legal regulations must be observed when importing goods to Germany or the EU internal market. During customs clearance, compliance with legal provisions is checked. For instance, the EU Customs Code, the Foreign Trade Act, and the Customs Code Implementing Regulation must be considered. An EORI number is a prerequisite for importing goods and can be applied for in advance at the customs authority. Companies can delegate the import processing to us. Our team ensures that legal requirements, customs formalities, and import regulations are complied with
Powerful Local Logistics
We develop solutions for efficient local logistics management and collaborate with leading service providers in the fields of logistics and transport. Companies receive support in setting up a decentralized or central warehouse. We assist in acquiring logistics partners throughout Germany for collaborations. Deliveries to local retailers, direct deliveries to the customer base, proper labeling, warehouse management, contract management, and order and contract management are part of our comprehensive sales and marketing support
Greater Visibility with the Right Marketing Strategy
Only with a successful marketing strategy will market entry be successful. Our team provides professional advice, prepares market entry, and supports international companies in branding in the German market. Websites, online shops, customer service, and payment systems should be country-specific. Popular payment methods, including risk management such as creditworthiness and address checks in the country-specific currency, are implemented by our team. In marketing management, we offer competitive analyses that form the basis for price and margin strategy, assortment design, and brand and corporate communication. Products are prepared for market entry in terms of language, packaging, and certificates. Our marketing team specializes in making foreign brands and products known in the German market. With professional online and offline campaigns, the USPs are highlighted. The focus is on increasing brand awareness, sales promotion, acquiring new customers, and reputation management. Design, concept, and implementation of online presences and e-commerce platforms are in good hands with us. The focus is on usability that enables an excellent customer experience and customer journey
Search Engine Optimization (SEO) and Search Engine Advertising (SEA) ensure top rankings in popular search engines on the web. With Social Media Marketing, the marketing budget is used efficiently. Granular campaigns address the target group without significant wastage. Customer service should also be available in the national language. We are happy to refer you to suitable partner companies. For key account management, we develop tailor-made strategies from consulting and planning to implementation. With an extensive network and excellent contacts, we support in acquiring new customers and negotiating with cooperation partners